Intense publicity for a future event, performed in a showy or excessively dramatic manner suggesting an importance not justified by the event; as, the hype surrounding the superbowl is usually ludicrous. [PJC]
to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5]
To stimulate or excite (a person); --usually used with up, and often in the passive form; as, she was all hyped up over her upcoming wedding. [PJC]
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